Marketing Director in Bucuresti

Job DescriptionAre you interested in leading a team across multiple countries & Marketing functions to deliver high impact, innovative and commercially focused programs to build the LEGO brand, ensuring that LEGO are the leaders in children’s marketing?Our amazing Romania/Bulgaria/Israel Business Unit is looking for its newest member: an inspirational leader to develop and implement the brand’s marketing strategy across different consumer & shopper audiences and retail channels, with the objective of strengthening the brand equity, market penetration and Consumer sales in the region.Core responsibilities:Build and lead a strong team across multiple functions to deliver high impact, innovative and commercially focused plans to build the LEGO brand love in three diverse markets (Romania, Bulgaria and Israel)Responsible for development and implementation of the marketing strategy to increase the brand penetration among local kids and parents, by implementing the best-in-class consumer and shopper marketingOwnership and management of the entire marketing budget for the business unitKey member on the BU Leadership Team, involved in setting future direction & strategy to ensure the business delivers against growth targetsStrong focus on team leadership, building bench strength for the organization. Develop and motivate the team through regular feedback, coaching and running a robust development process.Responsible to create and develop local related occasion-based campaignsCollaboration across senior levels of management with Media agency, PR agency, Creative agency, external 3rd party partners and Retail partners Play your part in our team succeeding!The LEGO Group aims to reach as many children globally as possible to inspire and develop the builders of tomorrow.Our Business Unit, called LEGO RO/BG/IS is one of 6 Business Units within the CEEMEA Market Group. It is one of our newest BUs, with a high growth trajectory and potential, due to growing Brand awareness and strengthened Market presence. To keep up with the fast-growing business and organization, we are seeking talents to help secure our long-term growth and success in the region.The Marketing department is responsible for full end to end marketing activities including marketing strategy development, campaign planning and its execution across consumer, shopper and in-store marketing to strengthen the brand equity, market penetration and drive the commercial success of the business. The department is made up of 3 marketing subject areas with different functional responsibility: Brand Marketing, Trade Marketing & Digital Marketing.The Head of Marketing is expected to play a pivotal role to embrace and collaborate with internal and external partners, which are mainly Regional and Global Marketing team, other functions such as Sales and Operations, Retailers and Agency partners. This role needs to lead a current and growing team so strong leadership capabilities are crucial in the success of this role. The successful candidate will be reporting to General Manager BU RO/BG/IS.Do you have what it takes?Bachelor’s degree or above, preferably in marketing or economicsWorking experience and consistent track record on business performance and leadership within marketing functions Director or Senior Manager level (preferably in FMCG)Strong experience in brand marketing, proven track record in building brand awareness and desire in developing/emerging markets is essentialExperience from working internationally or with international companies/brandsCommercial growth mindset, should be persistent, self-motivated and highly driven, and have a can-do mentalityHigh ability for working across functions (sales, marketing, operations and leadership teams), strong collaboration and stakeholder management skillsConsistent track record in building and leading teamsExcellent English language communication skills (Written & Oral), Romanian language is a bonusAvailable to travel on an occasional basis (within BU countries and Europe)#li-phApplications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO® team today.