Senior Manager Field Marketing in Bucuresti

Why SoftwareOne?At SoftwareOne, we're not just about technology solutions; we're about people. We believe that diversity, equity, inclusion, and belonging are essential elements of our success. We strive to create an environment where every individual, regardless of their background or identity, feels valued, respected, and empowered to bring their authentic selves to work. Our dedication to diversity and inclusion fuels our innovation, drives our growth, and ensures that we can better serve our clients and communities worldwide. The roleThe Central and East Europe Senior Manager Field Marketing will lead a regional team covering Poland, Hungary, Romania, Bulgaria, Slovenia, Kazakhstan, Ukraine, Turkey, Slovakia and the Czech Republic.The Marketing Leader will accelerate revenue growth at SoftwareOne and raise our local market brand awareness. The main focus of this position is to build and implement coordinated campaigns across multiple marketing channels in order to drive sales growth and meet revenue goals. This role will serve as a critical connection point between the global/corporate marketing function and local sellers as you orchestrate and implement scalable marketing programs.If you are sharp, innovative, goal-oriented, proactive, and thrive in a constantly evolving atmosphere, this role could be an ideal match for you. This is a hybrid role commutable to any major office in the Federation. Reports functionally to the Chief Marketing Officer and has Federation Leader as business stakeholder.Tasks and ResponsibilitiesEstablish field marketing goals and strategies for regional growth while driving alignment in conjunction with local sales and services leadersActively assist in the planning and development of scalable marketing programs, coordinating local go-to-market strategies, solution sets, and sales motions, to promote market growth.Uncover significant opportunities to improve brand recognition and support for SoftwareOne by implementing a well-rounded blend of global-led initiatives and targeted/localized campaign strategies.Understand customer market segments, supervise competitive activity and design lead generation campaigns for cross/up-sell at existing customers/account base and net new logo acquisitionDrive SDR/inside sales activities and collaborate closely with business development execs and account managers to ensure relevance of demand gen programs and pipeline disciplineWork with key alliance partners on joint go-to-market motions and sales pipelines that enhance market development funds and generate mutual new business opportunitiesServe as the go-to authority for all local market activities and support a communications loop between marketing leaders and regional business in a matrixed environmentWork cross-functionally with Sales, Sales Enablement, Product Marketing, Revenue Marketing, Content, Creative Services, Digital, and Marketing Operations teams to ensure optimal orchestration, localization and effectiveness of marketing programsMentor a team of country marketers to improve their professional development and enhance their performance and sense of community #LI-IW1 What we need to see from you10+ years of experience in field marketing and national- and market-level brand building within B2B technology or professional services industryKnowledge of digital transformation, cloud and/or software solutions, and key hyperscalers partners is a requirementEnterprise-level thinking to build strategic direction and influence across a matrix environmentAbility to work closely with a distributed team and across distinct national markets, languages and culturesWorking knowledge of Salesforce, marketing automation and sales enablement technologyConfirmed history of listening and collaborating with field sales representatives and clients, and bringing their voices back into the organizationConfirmed expertise in synthesizing content and preparing effective presentationsExperience partnering with senior stakeholders and building consensusGrowth minded and collaborative with a positive attitudePlayer-coach, willing to roll up your sleeves and implementAvailability for occasional international travel (estimated 10-15%) Job FunctionMarketing & Channel AccommodationsSoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at @. Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.