METRO Digital Romania is the tech product-led company of METRO, the leading international specialist for wholesale and food trade. With longstanding experience in global wholesale, METRO.digital develops customized IT services and products worldwide for all METRO countries. Located in Germany and Romania, the METRO.digital employees are working continuously on one goal: digitalizing the wholesale industry.
Context: METRO.digital is the recently founded tech unit of METRO AG and is responsible for the digitalization of the international wholesaler in the food sector. We are looking for a driven individual to help scale our recruitment and employer branding activities in Bucharest, Cluj, and Brașov.
Our teams' challenge:
We cover areas like branding, communications, marketing, and recruitment; we work closely with Human Resources and Management team to support rapid growth and to develop our employer brand into a state-of-the-art attraction and retention system.
About the Role:
- Partner with cross-functional teams within Human Resources, Corporate Communications and Brand Experience team from Germany to promote greater awareness of the METRO.digital culture while helping to shape the employee experience;
- Create internal and external awareness, and take the lead in designing events and initiatives to boost our brand as an employer of choice;
- Execute and delivers internal and external communications, including various marketing materials, newsletters, employee videos/testimonials, social media campaigns, digital banners, posters.
- Enhance metrics and analytics strategy to measure employer brand effectiveness and ROI;
- Develop targeted brand promotion plans for key projects and ensures an aligned communication;
- Create, measure and maximize the strategy for each social media channel (e.g. LinkedIn, Facebook, Instagram, Twitter, etc.)
- Negotiate vendor contracts and maintain point of contact for partner vendor relationships, including with the NGOs.
- Research current labor market and technology trends and ensure the attraction of the right-fit candidates;
- Establish budget forecasts for each project or program;
- Proactively plan and manage recruiting and employer branding events, such as job fairs, career events, or tech meet-ups;
- Write press releases, media announcements, speeches, and other PR copy.
Key competencies and qualifications:
- At least 5 years of experience with employer branding projects (working for an IT company would be a plus), with proven success in developing and implementing innovative sourcing initiatives;
- Prior experience in content marketing, content growth, and SEO;
- Excellent written and verbal communication skills in both English and Romanian;
- Social media channels (Facebook, Twitter, YouTube, Twitter, LinkedIn, etc.) understanding and usage in the context of recruitment, attraction, and employer branding;
- Relationship building and networking –within the company as well as within the relevant external networks;
- Strong project management skills – planning, coordination, follow-up, deadline management;
- Connected and up to date with the market trends regarding employer branding and integrating new generations into the workforce;
- Ability to work well independently, but also partner effectively with the team and business leaders.
Our benefits:
- Work life-balance: flexible working time, work from home forever, celebrate your birthday with a free day
- Personal growth: training in the area of soft, technical, and business skills, free Bookster account, opportunity to learn and work with a variety of technologies
- Well-being: online sports activities, fitness centers discounts, health and life insurance, private pension, lunch tickets
- Working mode: multicultural, self-organizing teams, agile environment
