Role objective: The role objective of the Cluster Marketing Manager is to lead the development and execution of brand strategies across multiple markets, aligning with business goals and local needs, while driving growth through strategic initiatives, collaboration, and optimisation of marketing activitiesDuties and responsibilities: Lead the creation and execution of brand strategies and marketing plans, incorporating insights from market and consumer behaviour trends.Collaborate with internal and external stakeholders to ensure strategies are aligned with overall business objectives and adapted to the specific needs of each market.Oversee and monitor the execution of marketing strategies, ensuring consistent application across markets while allowing for local adaptations as needed.Coordinate with local trade marketing teams to ensure alignment and effective execution of marketing initiatives.Work closely with marketing teams to ensure that the global marketing vision is translated into actionable plans at the local level.Develop and implement comprehensive marketing and communication plans that are based on customer and consumer insights, with a focus on achieving overall brand objectives.Plan and manage digital marketing and social media strategies, ensuring alignment with broader marketing initiatives.Develop leadership capabilities by managing and guiding cross-functional teams in the successful execution of brand strategies.Conduct regular field visits to local teams to provide support and guidance, and to assess local marketing needs and development opportunities.Track and manage marketing budgets provided by external partners, ensuring optimal use of resources.Monitor the effectiveness of local marketing activities, conducting evaluations to identify best practices for reapplication across different markets.Provide guidance on portfolio management using data-driven insights and analysis to optimize product performance in local markets.Identify opportunities for local marketing campaigns based on an understanding of the local business environment. Support the forecasting and planning of marketing materials, ensuring accurate alignment with market needs.Lead knowledge-sharing sessions with commercial teams to ensure successful marketing strategies are disseminated and applied across markets.Required skills and qualificationsStrong project management, multitasking, and decision-making skillsMinimum of 5 years of experience in marketing or related fieldDemonstrated success in developing and implementing marketing strategiesProven success in developing marketing plans and campaignsStrong understanding of market trends and consumer behaviorExcellent communication and interpersonal skillsAbility to lead and motivate a teamExperience in managing marketing campaigns and budgetsAnalytical mindset with the ability to interpret data and make strategic decisionsBachelor's degree in Marketing, Business, or related fieldProficiency in marketing tools and softwareCreative thinking and problem-solving skillsBachelor’s degree (or equivalent) in marketing, business, or related fieldWillingness to travel
Cluster Marketing Manager in Bucuresti
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