Digital Demand Generation Senior Associate (FFDC) in Bucuresti

The Digital Demand Generation Senior Associate (FFDC) assists and contributes to the development, project management, and successful implementation of digital marketing programs for audiences, including awareness, demand generation, pipeline building and acceleration. This role collaborates and partners with key stakeholders across Finastra's wider Marketing & Products organizations.

Position Details

  • Work with relevant internal regional/global teams and 'squads' to capitalize on the demand gen marketing mix for FusionFabric.Cloud and Fusion Store
  • Manage and execute digital demand gen programs and campaigns aligned with strategic goals
  • Plan, create, manage, execute and optimize multi-channel campaigns for digital demand gen
  • Manage campaign tagging and analytics/insights requirements
  • Management of campaign landing page requirements
  • Track campaign performance and pipeline impact to optimize programs
  • Seamlessly align with Finastra's marketing automation function
  • Manage 3rd party media and creative agencies
  • Requirements

  • 2+ years experience of digital demand gen driving strong results/ROI, preferably in B2B
  • 3rd party agency management
  • Proficient with Google Analytics and other insights tools such as Hotjar
  • Working knowledge of automation and CRM platforms (Marketo/SFDC)
  • Experience managing multiple internal stakeholders
  • Detail-oriented and organized, with the ability to prioritiz
  • Contact

    Datele de contact vor fi vizibile dupa ce veti aplica!

    Anunţ expirat
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