The Digital Demand Generation Senior Associate (FFDC) assists and contributes to the development, project management, and successful implementation of digital marketing programs for audiences, including awareness, demand generation, pipeline building and acceleration. This role collaborates and partners with key stakeholders across Finastra's wider Marketing & Products organizations.
Position Details
Work with relevant internal regional/global teams and 'squads' to capitalize on the demand gen marketing mix for FusionFabric.Cloud and Fusion StoreManage and execute digital demand gen programs and campaigns aligned with strategic goalsPlan, create, manage, execute and optimize multi-channel campaigns for digital demand genManage campaign tagging and analytics/insights requirementsManagement of campaign landing page requirementsTrack campaign performance and pipeline impact to optimize programsSeamlessly align with Finastra's marketing automation functionManage 3rd party media and creative agenciesRequirements
2+ years experience of digital demand gen driving strong results/ROI, preferably in B2B3rd party agency managementProficient with Google Analytics and other insights tools such as HotjarWorking knowledge of automation and CRM platforms (Marketo/SFDC)Experience managing multiple internal stakeholdersDetail-oriented and organized, with the ability to prioritiz