Digital Experience Specialist in Constanţa

SQL (nice to have) Pyton/R (nice to have) Power BI (junior) Adobe Analytics (regular) Matomo (regular) Google Analytics (advanced) Join the Digital IT Land Digital Solution team as a Strategic Digital Experience Specialist that is the first point of contact when it comes to data analysis and reporting for our Website and Webapps. Responsibilities: You mine data to find opportunities and use analytics to support the User Experience & Analytics team in achieving their goalYou generate data-driven insights using customer journey, traffic and funnel analyses on the effectiveness and success of our campaigns and identify optimization potentialYou develop data-based recommendations for action on strategic decisions, especially in collaboration with our Product leads and product management, but also help with ad-hoc requestsYou prepare data and reports with the help of visualization tools (Adobe Workspace)You will define, monitor and further develop appropriate digital KPIsCreation of dashboards to track key business metrics and maintaining and developing web tracking in Tag Manager is also part of your daily businessYou analyze our digital presences in Adobe Analytics and thus ensure an exceptional customer experience journey and continuous improvement of conversion Qualifications:You possess relevant professional experience in an analytical role ideally in a digital business, consultancy, media or market researchExperience with web analytics tools (ideally Adobe Analytics, Matomo), ideally also experienced with other reporting tools and data visualization tools (e.g. Power BI)You have first coding experience in Python/R and SQL and you are keen on learning moreIdeally, you are already familiar with one of the Marketing Analytics technologies like attribution modelling, incrementality testing, A/B testingAbility to identify and solve complex analytical challenges and to communicate them with both technical and non-technical stakeholdersYou are familiar in agile working methodologies and team setupsKnow-how in using Atlassian tools such as Jira and Confluence are an advantageYou are fluent in English, German is a plus