Digital Specialist in Bucuresti

Short Intro and About the Job Digital Specialist supports and executes digital presence of Danone brands which builds the business. While working closely with Brand Managers and Media & CX Manager, the Digital Specialist executes, reports, and optimizes brand campaigns across media channels, with a focus on online.Contribute to the development of media strategies for brands and other relevant projects of DanoneTrack and monitor the set KPIs and benchmarks for brands and propose a constant enhancementSupport the digital operations process across all paid and owned media channels covering brand building & performance campaignsExecute, measure and turn data into actionable insights and a hands-on experience with media and analytics platforms (Google Analytics, Google Ads, Facebook ads, DMP, DSP and others).Maintain and support our presence across digital touchpointsActively seek inspiration inside and outside of the company to deliver bold and memorable campaignsOwn the reporting process of all online and offline campaignsTrack KPIs able to demonstrate the efficiency of the implemented strategy and propose constant enhancementMeasure and report performance of all paid media campaigns, and assess against goals Utilize strong analytical ability to evaluate end-to-end consumer experience across multiple channels and touch pointsBe in close contact with media and digital agencies in Romania and Bulgaria to ensure the smooth campaign implementation and reportingCoordinate between digital, media agencies and marketing teamsMaintain the relationship with regional team, attend regional meetings, knowledge sharing sessionsContribute to the media and digital expertise in the marketing teamEstablish Test & Learn approach to excel at campaign execution and increase media knowledge within the organizationAny other responsibilities that are in line with the job and the business strategy About You University/College degree in Economics (preferably with marketing specialty)1-3 years (including trainee experience) in (FMCG) media and tv planning, in intercultural environment, or agency experiencePrevious experience with digital ad platforms like Facebook and Google AdsAbility to turn data into actionable insights and a minimal hands-on experience with media and analytics platforms (Google Analytics, Google Ads, Facebook ads and others)Fluent English, RomanianMS office (strong in Excel and Power Point)Result oriented and proactive approach to responsibilitiesActs with speed, agility & pragmatism in a complex and demanding business environment.Strong organizational skills and ability to focus and prioritize tasksAbility to influence and convince internal stakeholders in an assertive wayAnalytical & Data driven thinking connected to business resultsMarketing understanding and background in brand communication development About Us, We offer and What's next What You'll Find In DanoneInternational work environment;Hybrid and flexible working hours;Competitive salary package and flexible benefits;Medical subscription for you and your family members (spouse and children);One free day to celebrate your birthday;30 days to work from wherever you want;Bonus on special events;Bookster subscription;Coffee, fruits and chocolate in the office;Free yogurt. We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, political opinion or disability status.