Job DescriptionResponsible for development of B2B Portal strategy and for Online customers in alignment with Country Sales Organization’s, Business Digital Organization and user marketing;Define commercial criteria’s, process mapping and retention concepts for online sales;Ensuring significant efficiency gains for Power Tools via task automation and increasing dealer self-service (e.g. efficient order & account management, product information, price and availability display);Ensuring that Portal are up to date with latest technologies and constantly developing new features;Ensuring latest offers on the channels in digital way (eg Rich content): New Products / Campaign / Promotions / Leaflet;Lead, drive, define the webshop/Flagship Store strategy and transfer into the regular business operation to ensure the targets achievement (Turnover, conversion rate, cost, etc);Together with marketing expertise team to optimize the brand, product & service presentation in the webshop/Flagship with the best & user-centric content;Drive data based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience;Lead and decide the shop annual promotion planning & execution together with marketing expertise team and platforms;Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider.QualificationsFluently spoken and written English;Communications skills;Very good understanding of Power Tools B2B/B2C retail touch point activities and Pro user decision making process at the online / offline point of sale;Excellent knowledge in B2B/B2C communication strategy and B2B/B2C buying behavior;KPI driven (TGS, growth in %, conversion);Knows analytics and digital marketing;Profound knowledge & experience in the entire value chain of eCommerce strategy & operation including different business models, platforms;Deep insights and skill in big data analytics in the eCommerce environment;Sufficient knowledge & experience in the latest digital marketing / CRM concepts & methods.Additional Information#LikeABosch Benefits:Unlimited working contract;Flexible benefits;Medical subscription at Regina Maria.
E-Commerce Sales &Marketing Specialist in Bucuresti
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