Your responsibilities
:
- Fully own and manage the local day-to-day marketing operations
- Manage and develop the existing local marketing team and be an integral part of the local steering committee
- Own the growth and develop the vision for the FREENOW brand in Romania
- Identify, implement, and iterate strategies to improve both user acquisition and retention that result in sustainable growth (incl. incentive campaigns, performance marketing and OOH campaigns)
- Oversee and manage the local marketing budget and ensure highest accuracy and budget control
- Drive a data- and customer insight-focused decisions - translate your analytical yet commercial mindset into tangible initiatives
- Work in close collaboration with central marketing functions and local operations like Driver Operations and Customer Care
- Steer and manage external creative, media and event agencies
- Provide and develop ongoing performance tracking of marketing campaigns, keep laser focused on results
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Participate in the quarterly and annual planning of company objectives
Your profile:
- Minimum 7 years of experience in ideally Performance, CRM Marketing and/or campaign management in a leading role, with a track record of delivering measurable results
- Proven track record of building and implementing acquisition and retention strategies at both - global and local scale
- Strong organization and prioritization skills in a fast-paced and demanding environment following a hands-on and anticipation mentality
- Excellent interpersonal skills, drive and the ability to influence
- Experience in leading a team of marketers and managing external PR- and social agencies
- Exceptional analytical skills. Very comfortable with big data and translating marketing effectiveness into ROI
- Experience with CRM tools. Braze, Appsflyer and Adjust is a plus
- Previous exposure to high growth environments, ideally to marketplace based business models
- Excellent communication as well as presentation skills, including events, conferences etc.
- Fluent in Romanian and English
