Responsibilities
:Drive strategy and execution of lifecycle marketing to build loyalty and increase lifetime value of Toluna’s Influencers via community management and engagementDevelop and execute an overall CRM strategy and communications plan leveraging appropriate marketing channelsDrive buy vs. build decisions including evaluating, onboarding and integrating with new vendors and technology that move the business forward, simplify and speed up processes, and increase effectiveness of tactics / programsCollaborate with all relevant teams to design, implement and evaluate personalized lifecycle strategiesEnsure that all campaigns have clearly defined success metrics which are reached and analysedPlan and execute digital marketing media campaigns to onboard new members ensuring a healthy ROI Key Objectives:
Develop brand affinity to increase member productivity and lifespan and to increase organic trafficLead, execute and develop marketing strategy for all lifecycle initiatives in your designated countriesManage media campaigns for brand awareness and member acquisition using all digital marketing channelsManage our community website and increase user engagement and lifetime value by moderating content and organizing campaigns to stimulate community involvement against measurable metrics. Education and Experience:
Fluent in EnglishNative level in writing and communicating in at least one of these languages: French, Spanish, German,Bachelor’s Degree in marketing, business or related field1-3 years of marketing experienceStrong analytical and problem-solving skills with data driven approachPositive attitude and ability to operate in a very fast paced environment with ambiguityProficient IT skills including but not limited MS Office, CRM Software What we offer: Here at Toluna you will find amazing, forward thinking professionals who like to learn and grow. We pride ourselves on collaborating and sharing expertise, we know that strong teams bring out the best in our staff members.
Therefore, we offer a broad range of benefits:
Training opportunities and career development plan;Competitive financial package: salary, performance bonus, sport allowance, meal tickets and gift vouchers;Private medical insurance;Exceptional office comfort: top office facilities and equipment, gaming room, central building office;Extra vacation days;Bookster - The first modern library for companies in Romania.
