Marketing Analytics and Insights - Senior Manager – English in Bucuresti

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.Inviting applications for the role of Marketing Analytics and Insights - Senior Manager – English!In this role, you will be responsible for driving data-driven decision-making and optimizing marketing performance across various channels in support our vision to be a data-driven marketing function. This role will involve using data analytics and insights to develop and execute marketing strategies, optimize campaigns, and drive customer engagement. The ideal candidate will have a strong background in data analysis, marketing automation, and a proven record of accomplishment of leveraging data to deliver impactful marketing results. As the driving force behind our data-driven marketing efforts, this individual will play a critical role in driving growth and maximizing ROI.In addition, the successful candidate will take on a trusted partner role, working closely with key stakeholders within the marketing department and across the wider business. This entails cultivating strong relationships, understanding their goals and challenges, and providing data-driven insights and recommendations to support their decision-making processes. By being a collaborative and strategic partner, this individual will help shape and influence marketing strategies, ensuring alignment with overall business objectives. A strong ability to communicate complex data insights in a clear and compelling manner will be essential in gaining buy-in and driving adoption of data-driven approaches throughout the organization.Responsibilities- Develop and maintain a comprehensive marketing performance measurement framework, including KPIs, metrics, and data visualization dashboards.- Analyze marketing data from various sources, such as digital platforms, CRM systems, and marketing automation tools, to identify trends, patterns, and insights.- Provide regular reports and presentations to key stakeholders, highlighting key performance metrics, campaign effectiveness, and recommendations for optimization.- Collaborate with cross-functional teams to establish marketing goals and objectives and define appropriate metrics to measure success.- Conduct in-depth analysis of marketing campaigns, customer segmentation, and conversion funnels to identify opportunities for improvement and drive data-driven decision-making.- Monitor and track marketing budgets, ensuring efficient allocation of resources and identifying areas for cost optimization.- Stay up to date with industry trends, best practices, and emerging technologies in marketing analytics, and proactively recommend innovative solutions to enhance marketing performance.- Identify and implement data collection methodologies, tools, and systems to ensure accurate and reliable data for analysis.- Measure and report on the marketing funnel end to end, from lead generation to customer acquisition and retention, including all touchpoints and conversion metrics.- Collaborate with the marketing automation team to ensure proper tracking and integration of marketing tools and platforms, such as CRM systems, marketing automation software, and customer data platforms.- Develop and implement strategies to capture and analyze customer behavior data throughout the marketing funnel, including website analytics, email campaigns, social media engagement, and other relevant channels.- Identify gaps and opportunities within the marketing funnel and recommend actionable strategies to optimize conversion rates and improve overall marketing effectiveness.- Work with the marketing technology team to evaluate, implement, and integrate new marketing tools and platforms that enhance data collection, reporting, and analysis capabilities.- Collaborate with cross-functional teams, including IT and data analytics, to ensure seamless integration and data flow between marketing systems and other business tools.- Stay up to date with the latest trends and developments in marketing technology and tools, and proactively recommend enhancements or upgrades to existing systems.- Train and educate marketing teams on the use of marketing tools and platforms, ensuring proper understanding and utilization of data-driven insights for decision-making.- Provide regular and ad-hoc reports on marketing funnel performance, including detailed analysis and actionable recommendations for improvement.- Monitor and track the effectiveness of marketing campaigns and initiatives, identifying opportunities for optimization and areas of improvement.- Collaborate with external vendors and agencies to ensure proper implementation and utilization of marketing tools and platforms.- Optimize nurture journeys for all channels of including outbound, inside sales, events and digital - Uncover opportunities to optimize conversion points across the marketing and sales funnel while partnering with other marketing stakeholders and sales; lead monthly deep dives on the lead funnel.- Design and document standard operating processes for automated lead hand-offs or recycling into nurture programs. Establish change management procedures to ensure processes are followed and optimize as needed.- Develop campaign and channel-specific analysis of demand generation performance (e.g., across campaigns, tactics, events, outbound, web, paid media, analyst & advisor relations, inside sales etc.) and provides insight regarding what is and is not working.- Define and establish current and future state of lead scoring, lead lifecycle, account lifecycle, attribution, and journey maps.Qualifications we seek in you!Minimum Qualifications / Skills- Proven experience in marketing analytics, performance measurement, and data-driven decision-making.- Proficiency in the Salesforce technology suite and marketing automation platforms including Pardot.- Strong analytical skills and ability to interpret complex data sets to extract actionable insights.- Excellent communication and presentation skills, with the ability to effectively communicate complex analytical findings to non-technical stakeholders.- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.- Experience in data visualization tools such as Tableau, Power BI, or similar platforms.- Ability to work independently and collaboratively in a fast-paced, dynamic environment.Preferred Qualifications/ Skills- Knowledge of statistical analysis and modeling techniques is a plus.- Familiarity with marketing automation tools and CRM systems is desirable.What can we offer?• Attractive salary;• Consistent job openings with secure employment agreements• Work in a multicultural and diverse environment with employees from over 30 countries• Genpact supports professional trainings and great career development opportunities• Free access to our award-winning learning platform• Comprehensive benefits package including life and medical insurance, additional vacation days, partner discounts, and more country-specific rewards• Access to our referral program, empowering our employees to recommend qualified candidates and earn rewards for successful hires