Marketing Lead in Bucuresti

Marketing Lead £55, - £60, per annum plus excellent benefits. Fully remote working My client is seeking a talented and experienced Go-to-Market Specialist to join their team. As a Go-to-Market Specialist, you will be responsible for developing and executing effective strategies to launch and promote our tech products, specifically those hosted on the AWS platform. This role requires expertise in website management, social media marketing, and a deep understanding of the UK market. You will play a crucial role in driving product adoption, increasing brand visibility, and generating leads through targeted online channels. Responsibilities: Develop and execute comprehensive go-to-market strategies for tech products launched on AWS, with a focus on websites and social media platforms. Collaborate with cross-functional teams, including product management, sales, and marketing, to define product positioning, messaging, and target audience for effective marketing campaigns. Create and manage engaging website content that effectively communicates product features, benefits, and value propositions. Implement and optimize SEO strategies to improve search engine rankings and increase organic traffic to the website. Manage and optimize social media platforms, including content creation, scheduling, community engagement, and paid advertising campaigns. Monitor website analytics and social media insights to measure performance, identify areas for improvement, and provide actionable recommendations. Plan and execute digital marketing campaigns, including email marketing, online advertising, and content marketing, to drive lead generation and conversion. Collaborate with design and content teams to create visually appealing and compelling assets for websites, social media, and other online marketing channels. Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains at the forefront of online marketing strategies. Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for differentiation. Work closely with the sales team to align marketing efforts with sales objectives and support lead generation and conversion activities. Monitor industry trends, AWS updates, and new product launches to identify opportunities for incorporating new technologies and features into marketing strategies. Qualifications: Bachelor's degree in marketing, business, or a related field. Proven experience in go-to-market strategies for tech products, including websites and social media campaigns. Strong understanding of AWS services, architecture, and best practices. Solid experience in website management, including content creation, SEO optimization, and analytics tools such as Google Analytics. Proficiency in social media management platforms, advertising tools, and social media analytics. Demonstrated expertise in developing and executing successful digital marketing campaigns. Excellent written and verbal communication skills, with the ability to craft compelling and engaging content. Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. Creative thinking and the ability to innovate marketing strategies to effectively reach and engage target audiences. Strong project management skills, including the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Understanding of B2B marketing principles and experience in technology or software-as-a-service (SaaS) industries is highly desirable. Familiarity with UK market dynamics, consumer behaviors, and regulatory requirements. Strong collaboration and interpersonal skills, with the ability to work effectively in cross-functional teams and build relationships with stakeholders. Self-motivated and proactive, with a passion for technology and digital marketing. If you think you are right for this role please apply.