Marketo Specialist (Freelance) in Bucuresti

A financial services client is seeking a Marketo Specialist (Freelance) to manage and leverage the capabilities of the marketing automation platform (Marketo). You will also be responsible to develop, implement, and improve best practices to ensure the continuous enhancement of digital marketing efforts.  This is a remote position. We welcome candidates from any location. Resumes are to be submitted in English. RESPONSIBILITIESDevelop and execute email marketing programs, including segmentation, testing, and deployment.Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.Manage marketing operations initiatives in Marketo and Salesforce such as lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.Define KPIs and analyze campaign performance to provide recommendations that will improve campaigns continuously.Keep up to date with the latest best practices, strategies, and industry-standard to manage marketing automation efforts and processes.Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growthWork closely with designers, developers, and project managers to implement all programmatic and operational initiatives through Marketo.REQUIREMENTSPrevious marketing automation experience in Marketo.Strong working knowledge of Salesforce.com, database management concepts, and best practices.Experience with Marketo Revenue Cycle Model/Revenue Cycle Explorer preferred.Strong communication skills, both written and verbal.Capable of handling multiple tasks with competing priorities under minimal supervision.Excellent attention to detail.Marketo Certified Expert preferred, but not required. About Hire DigitalHire Digital helps enterprises and growth companies build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.Powered by JazzHR