Omnichannel Engagement Lead - Fixed-term Contract in Bucuresti

Job DescriptionTakeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the centre of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine.Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.Takeda is an equal opportunity employer - At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race, ethnic origin or disability. Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?Role Objective•Develop in collaboration with local stakeholders the omnichannel strategy for the RO-LOC.•Ensure omnichannel engagement plans are embedded into the various dept. strategies & plans•Ensure metric's/KPI's are part of the plans and used to enhance learning and use channel effectiveness/insights for an optimal customer experience.•Enhance the organization's effectiveness of customer engagement by providing data driven insights to ensure added customer value.•Advise and support the internal organization on best channel selection and technical implementation of the required technology and platforms•Accelerate the development of the OCE capability across the wider RO organization.•Ensure and maintain latest knowledge in the (digital) developments of Omnichannel strategies and implementation methods- Expert•Provide practical support for digital projects using specialist knowledge- Center of ExcellenceKey Accountabilities•Translating business requirements in support of commercial and/or medical objectives into clear guidance of the appropriate digital approach and/or the technical implementation of the required technology and/or platform(s), while supporting Marketing and Sales in the development of Digital content•Develop and communicate forward-thinking omnichannel strategies and best practices to all internal functions that help teams improve business performance•Identify digital trends including customer engagement channels, evolving technologies and social media behavior and align them with business objectives to create new and innovative marketing opportunities and solutions•Identify key business opportunities based on horizon scanning and competitive intelligence•Setting up clear KPI's/metrics, incl. tracking and monitoring frameworks in close collaboration with I&A to ensure data driven decision making across all departments.•Act as an Expert to advise/support and enable internal partners to define/use metrics/KPI's and translate these into actionable insights to be leveraged in an optimized digital/omnichannel customer experience.•Act as an Expert for optimal channel selection/digital platform for the predefined business purpose.•Maintains frequent communications with business on identification and sourcing best in class local digital marketing partners and manages existing partner relations•Specialist ‘OCE- Center of Excellence that is hands-on, practical support for OCE/Strategic projects across all the departments (BU’s, Medical, Access)•Build strong cross-functional relations to enhance OCE capabilities across the organization.•Use the agile working principles•Ensures the deployment and management of commercial digital platforms are in line with company standards- CRM, website, mobile applications.•Ensure all omnichannel activities are in line with the latest compliance policies , Takeda’s and local rules and regulations.Key Knowledge and Experience•Excellent understanding of pharmaceutical sales, activity, and marketing data Veeva CRM, IQVIA data, wholesaler/ distributor data, website data, Google Analytics, OCE data)•Strategic Approach: Balances between the long-term vision while driving the short-term goals•Analytical thinking: Ensures that all omnichannel activities are based on solid insights and are being constantly optimized through well defined KPIs that are tracked and monitored•Leads change: embraces and implements the use of the agile working principles•Collaboration: Builds a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals. Promotes shared responsibility for getting things accomplished across our organization.•Drive for Results: Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, never forgetting the end result is to help patients through innovation in medicine•Engage Others- Communicate with Impact: Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior customer value.•Customer & Patient centricity: Focuses on customer experience and satisfaction and delivers a quality service or product to the agreed standards; understands the needs of the customer.Experience and Education•Marketing, Commercial Economics, E-Commerce or Communication.•Minimum 3 years experience in commercial roles (pharmaceutical industry) preferable Marketing•Knowledge of the digital engagement environment, including platforms, strategies and tactics•Early adopter with an understanding of all types of customer engagement platforms•Familiar with a broad range of digital approaches across industries•Strong business acumen and understanding of effective marketing and sales strategy in the pharmaceutical industry•Excellent understanding of omnichannel marketing principles•Demonstrable experience in managing a complex 3rd party vendor landscape•Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market•Outstanding communication skills and ability to influence without authority•Initiative-challenging the status quo•Experience in working in an agile environment•Comfortable working in ambiguity and in shaping a new roleOther Skills and Competencies•Fluent in English•Knowledge of the Health & Pharmaceutical sector is a plus•Strong communicator•Problem solving ability/mentality•Cross-functional collaborator•Prepared to challenge accepted thinking/current methods•Strategic thinking ability, as well as a strong performance track record in B2B Omnichannel marketing will be key to be successful in this role