SEO Specialist in Bucuresti

WHO YOU ARE Candidate profile - Default language About you• Formal qualifications in Marketing or equivalent.• Minimum 5 years of experience in SEO.• In-depth experience using SEO specific tools (BrightEdge, GSC, Search metrics, Majestic SEO, MOZ, SEO Excel add-ons, crawlers etc.).• Extensive experience with website analytics tools (Adobe Analytics, Google Analytics, NetInsight, etc.).• Proven html, javascript and CSS debugging experience.• Good understanding of detecting and handling search engines penalizations.• Broad knowledge of digital analytics and related KPIs, as well as data handling and manipulation.• Broad knowledge of performance marketing, conversion and online customer acquisition.• Ability to identify and follow trends about digital best practices, tools and methods.• Capacity to analyze and break down large amounts of data.• Potential to contextualize and communicate complex issues in your area of expertise to generate buy-in and solutions.• Capable to work and perform under pressure, with flexibility and simplicity.• Motivated by increasing customer value and thinking customer first.• Energized by contributing to overall success and results through collaboration.• Fluent in both spoken and written English as well as Romanian language – mandatory. Key responsibilities WHAT YOU'LL BE DOING DAY TO DAY Key responsibilities (text) About the job To contribute to IKEA goals for growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where IKEA is present. To define the SEO (Search Engine Optimization) strategy to support the traffic to the country website, both in quantity and quality, cooperating with Marketing. About the assignment You will:• Act as a member of the E-commerce team and proactively contribute to E-commerce plan/output in order to deliver to the common objectives and goals.• Provide SEO expertise in both onsite and offsite factors across all digital channels.• Responsible for analyzing, reviewing and implementing SEO changes and strategy to the digital channels, to increase visibility on all major organic search players.• Research, analyses, benchmark and follow up the search engine area and implement recommendations by keeping updated on the new search engine algorithms and scoring updates.• Perform ongoing keyword research and identify improvements for content optimization.• Periodically report on SEO key performances indicators such as Google keyword ranking.• Work with content editors, merchandisers and marketing teams to drive SEO in content creation and optimization and recommend content improvements.• Contribute and collaborate around global SEO projects.• Collaborate closely with SEM in Marketing to find the best balance across organic and paid search.• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA. Team vision ( title) TOGETHER AS A TEAM Team vision (text) Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.