Description:
- Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
- Creative social media platform content regarding marketing plan.
- Create ads campaigns.
- Develop, implement, and manage multiple social media platforms.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging, and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Up-to-date with social media trends and best practices.
- Create editorial calendars and syndication schedules.
- Set specific objectives and report on ROI.
- Monitor SEO and web traffic metrics.
- Perform research on current benchmark trends and audience preferences.
- Remove, manage, and report any inappropriate problems.
- Maintaining social media presence across all digital channels.
- Brainstorm new and creative growth strategies.
- Manage the relationship with our Affiliate Marketing partners.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKED IN.
- Implement best practices for copy, creative, and audience targeting with oversight from the Director of Paid Strategy.
- Collecting and evaluating customer feedback data.
- Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
- Qualifications:
- 1-3 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing or relevant field
- Good understanding of social media KPIs
- Demonstrable social networking experience and social analytics tools knowledge
- Excellent communication skills.
- Understanding of SEO and web traffic metrics
- Critical thinker and problem-solving skills
- Social Media Strategist using social media for brand awareness and impressions
- Very good in English.
